2017 Local Pulse Report- Franchise Business Trends



The Local Pulse Report™- 2017 Franchise Business Trends report contains results from Thrive Analytics' ongoing survey of small and medium sized businesses (SMBs). This report takes a comprehensive view of how Franchise SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

Executives, senior leaders, marketers, executives, or anyone working with Franchises can utilize information in this report to refine their approach to these businesses, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the SMB marketplace presents.




This 28 page report covers a number of areas with data highlighted in charts. Below are some of the topics or areas highlighted in the report:




  • Sales & Economic Outlooks
  • Marketing Budget Outlooks
  • Top Challenges to Growth
  • Percentage of Expenses Allocated to Marketing
  • Promotional / Marketing Methods Used (Over 60 Different Types)
  • Changes to Marketing Plans
  • Top Growth Areas








  • Print Yellow Pages
  • Internet Yellow Pages
  • Newspapers
  • Radio
  • Direct Mail
  • Online Video
  • Coupons
  • Email Marketing
  • Social Media
  • Outdoor Media
  • Mobile Advertising
  • Online Display
  • Paid Search
  • SEO
  • Websites




2017 Local Pulse Report- Franchise Business Trends
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  • Item #: LPR-Franchise
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Price $399.00

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