Local Pulse Report- SMB Advertising Trends & Outlook

For the past 5 years, Thrive Analytics has been conducting Local Pulse surveys on small and medium sized businesses to gauge their attitudes about the economy, what they are doing with their marketing budgets, what role social and digital media are playing in generating leads for them, and how satisfied they are with their providers.

 

This report contains key advertising highlights from our 2015 survey conducted on 1,105 small businesses. The report is 26 pages in length and includes the following charts/figures:

  • SMB Economic Outlook
  • SMB Sales Outlook
  • SMB Marketing Budgets
  • SMB Marketing Budgets by Tenure
  • SMB Marketing Budget by Business Type
  • % of Revenue Allocated to Marketing
  • Media Types Used
  • Change in Media Spend
  • Digital Media Increases by Year
  • Budget Breakout by Business Size
  • Marketing Objectives by Tenure
  • Marketing Mix by Tenure
  • Most Effective Marketing Methods

 

This report is available to our annual research subscribers for free. Please contact your account rep for more details or save money by subscribing today.

 


Local Pulse Report- SMB Advertising Trends & Outlook
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  • Item #: LPR001
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