2017 Local Pulse Report- Key Highlights

 

 

 

REPORT OVERVIEW

The Local Pulse Report™ contains results from Thrive Analytics' ongoing survey of small and medium sized businesses (SMBs). This 6th edition report takes a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

Executives, senior leaders, marketers, executives, or anyone working in the small business space can utilize information in this report to refine their approach to these businesses, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the SMB marketplace presents.

 

 

 

TOPIC AREAS COVERED

This 90+ page report covers a number of areas with data highlighted in charts and commentary on key trends & insights. Below are some of the topics or areas highlighted in the report:

 

 

SMB OUTLOOKS & ADVERTISING

  • Sales & Economic Outlooks
  • Marketing Budget Outlooks
  • Top Challenges to Growth
  • Percentage of Expenses Allocated to Marketing
  • Size of Budgets
  • Promotional / Marketing Methods Used (Over 60 Different Types)
  • Changes to Marketing Plans
  • Reasons for Changes in Investments
  • Top Growth Areas
  • SMB Media Mixes Traditional vs. Digital

 

 

 

 

 

 

MEDIA CATEGORIES

  • Print Yellow Pages
  • Internet Yellow Pages
  • Newspapers
  • Radio
  • Direct Mail
  • Online Video
  • Coupons
  • Email Marketing
  • Social Media
  • Outdoor Media
  • Mobile Advertising
  • Online Display
  • Paid Search
  • SEO
  • Websites

 

 

 

 

 

 

PERFORMANCE & WEBSITES

  • Measuring Program Performance- Key Metrics
  • Key Measures by Business Type
  • Usage of Tools / Technology for Performance Measures
  • Top / Most Effective Promotional Methods Used
  • Website Penetration by Size, Type, and Budget Size of Business
  • Top Media SMBs Plan to Start Using the Next 12 Months
  • Do It Yourself vs. Do It For Me Website Businesses
  • Mobile Optimized / Ready Websites
  • Website Update Frequencies
  • Top Areas SMBs With Websites Need Help With
  • Satisfaction Level Of Website Providers

 

SOCIAL MEDIA PROGRAMS

  • Social Media Usage by Business Size, Type & Tenure
  • Forms of Social Media Used
  • Expectations From Using Social Media
  • Paid vs. Unpaid Social Media Usage
  • Challenges With Using Social Media
  • Social Buy Button Usage
  • SMB Perceptions Of Social Buy Buttons
  • Percentage Of SMBs That Have Ratings and Reviews
  • Ratings & Reviews Impact on Sales

 

 

 

TECHNOLOGY & STRATEGIES

  • Percentage of SMBs with Mobile Strategies
  • Ability to Accept Mobile Payments
  • Percentage of Sales From Online / Mobile Transactions
  • Marketing / Sales Technology / Tools Used
  • Marketing / Sales Technology / Tools SMBs Will Start Using in Next 12 Months
  • Biggest Challenges With Digital Marketing
  • Top Areas SMBs Need Help With

 

 

 

 

PARTNERS & FUTURE IMPACT

  • Number of Providers SMBs Currently Work With
  • Importance of Having A Sales Rep Visit On Site
  • Preferred Timing of Sales Contacts
  • Preferred Method Of Sales Contacts
  • Working With Several Providers vs. Single Source
  • What Would Make SMBs Try New Digital Solutions
  • Preferred Purchase Options: Bundle vs. A La Cart
  • Do It Yourself vs. Do It For Me
  • Technology That Will Have Biggest Impact Over next 2-3 Years

 

 

LIMITED TIME ONLY- CUSTOMIZED CROSSTABS

Want to see specific segments of the data? For a limited time only, with the purchase of this report, we will pull a customized crosstab on the data. These crosstabs can be pulled on a number of factors such as size of business, marketing budget size, businesses that advertise in a certain media, businesses that use a certain technology, or a number of other factors. Get the data you need to stay ahead of the competition!

 

 


2017 Local Pulse Report- Key Highlights
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